Case Study:
Salma Hayek
Case Study
Salma Hayek
Salma Hayek is an award-winning actress, producer, and humanitarian. Her work spans film, television, fashion, and philanthropy.
The Brief
To consult, create content and manage Salma Hayek’s social media accounts for her personal brand. Collaborate closely with pertinent stakeholders of the likes of Netflix, Gucci, Boucheron, Girl Effect and the Kering group to lead campaigns from a social angle.
The Activity
Fully integrated social media and community management
Regular photoshoots and videography
Ongoing consultancy & strategy
The Results
Highlights of working together below:
- 21.9 + million views on a single Social Amour–produced piece of content.
- 4.5 million organic social media followers within 6 months, now reached 30 million followers (9 million increase since working together)
- 950 + media circulation from social media content.
