Case Study:
Alfaparf Professional
Case Study
Alfaparf Professional
Alfaparf Milano Professional is a professional haircare brand. Their products are used in salons worldwide and sold to consumers.
The Brief
To grow the brand’s presence for both B2C and B2B audiences, showcasing their professional haircare products while driving engagement and visibility through high-quality content.
The Activity
Social media management across Instagram and Facebook
Capturing content at all product launches and events in the UK
Creation of organic, social-first content for consumer and professional audiences
The Results
- Increased Instagram followers organically by 3.7k.
- Organised 18 content shoots for product launches and events.
- Generated 24k engagements across content.
- Achieved 58k profile views, representing a 200% increase.
