We are proud to share our role in the launch of Cordelia’s Mayfair’s social media presence.
Cordelia’s is a contemporary live-fire steak restaurant in the heart of Mayfair, heroing British beef while also selecting the best cuts from around the world. The drinks programme incorporates tequila and agave spirits, continuing the fire into signature cocktails that marry with the smokiness of the menu. Live music begins in the evenings to build on the atmosphere and turn Cordelia’s into a vibrant dining destination.
After an initial discovery and brand immersion process, the Social Amour team developed a comprehensive social media strategy to define creative direction and set success metrics for the account, collaborating alongside BellCo, Georgia Ayres as brand consultant, and Telsa.
In the pre-launch stage, Social Amour’s strategy was driven by strong creative, leaning into the journey of building and perfecting a restaurant through a documentary-style format, consistently achieving strong engagement and audience resonance.
Our pre-launch phase results have been an incredible start to what we hope to be an enduring relationship, resulting in strong account growth, visibility and engagement:
- 1,500+ followers
- 216k views
- 41k reach
- 7k engagements
- 9.5k profile visits
We also coordinated photography shoots to ensure a consistent balanced delivery of content to document interiors, food and beverages, with the assets used across social, digital and web channels.
We are incredibly proud of the team’s efforts to lead this account to launch week, starting from scratch with a creative strategy that has defined Cordelia’s’ place as a new restaurant to watch in London.
Follow our work with Cordelia’s Mayfair on Instagram.
Cordelia’s Mayfair opens on Wednesday 14th October at 6 Clarges St, Mayfair.
