Social Amour launches Le Petit Saint social media accounts

We are proud to share our role in the launch of Le Petit Saint’s social media presence. Le Petit Saint is the first UK clinic from the renowned Saint Clinic Group, founded by Dr. Joseph Hkeik, one of Australia’s most esteemed aesthetic doctors with over 25 years of experience. Following the success of Saint Clinic’s […]
Best of nostalgia marketing

If last year’s social media creative trend was sensory marketing (catch up here if you missed it), then 2025 belongs to nostalgia. In fact, nostalgia is touted as a trend that’s never-ending; a strategy that when executed well performs again and again. Nostalgia marketing offers creative storytelling on steroids, tapping into consumers’ core memories, milestones […]
Has Meta killed reach and impressions, or just rebranded them?

Social media platforms are notorious for constantly moving the goalposts: tweaking algorithms, renaming metrics, and keeping marketers guessing. Instagram and TikTok, in particular, have been locked in a long-running duel to outdo each other. But lately, they seem to have aligned on one thing: views. So much so, that while pulling together our monthly social […]
Everything you need to know about CGI advertising.

From buses with eyelashes to car-sized bags driving around Paris, it seems like brands are creating show-stopping activations out in the world… 👀 These shockingly realistic CGI out-of-home (OOH) campaigns are pushing the boundaries of advertising, redefining the realms of creativity and visual storytelling. Leading to the introduction of a new term: Faux OOH. Let’s […]
The best (and the worst?) Christmas Campaigns for 2023

December is here and what better way to get in the festive spirit than watching this year’s Christmas adverts. The UK is known for having some of the best Christmas campaigns so as always there’s big boots to fill. Keep reading to see some of the best and worst Christmas ads in the UK for […]